Get to know…Amy Smith

January 29th


Get to know

Our new Marketing and Communications Lead, Amy joined us on 5th January and has been hard at work ever since, setting up our new website, developing our marketing and communications strategy and generally getting up to speed with Wynstones.

Amy has one child, Will, aged 5, and is passionate about using her professional skills for good, specialising in marketing and communications for non-profit organisations.

We decided to introduce her properly so you can get to know the person behind the job title. Read on to find out what makes her tick.

Describe your role in a sentence or two. What does it involve?
Mainly, my job involves showcasing all that the school has to offer to the wider public. It’s such a lovely place and a beautiful building, offering unique education to the students, and my role involves getting that news out there. Day to day, I’m updating the website, writing mailings, posting on social media and arranging advertising. There’s also a decent portion of the role that centres around reporting, to make sure our efforts are focused in the right places.

What skills do you bring to Wynstones?
9 years’ graphic design experience, 9 years’ marketing experience and 5 years’ communication expertise. But all that aside, the ability to think on my feet and roll with the punches. I’m also big on smiling.

Why did you want to work at Wynstones?
I’m happiest when I feel like I’m using my skills for good, and so a large part of job satisfaction for me is working for non-profit organisations or in the education sector. Before this, I worked for a not-for-profit that looked after the interests of neurosurgeons in Europe. We ran training courses to enable everyone to access good teaching.

When I saw the job advertised for Wynstones it felt like a no-brainer to apply! I’m passionate about providing children the best start in life and I fell in love with Wynstones’ child-centred approach.

Do you have children of your own?
Yes, I have a son, Will, who is 5. I’m really enjoying this stage in his development – he’s so inquisitive and he’s definitely teaching me every bit as much as I’m teaching him.

Tell us an interesting or surprising fact about you…
Ooh, that’s a tough one – probably that I’m a wine nerd. In a former life I managed a wine bar and it really gave me a passion for the topic. Of course, a delicious wine is a wonderful thing, but I’m mostly interested in grape families, wine regions and viticulture…as I say, nerdy rather than boozy! Also, I’ve worn Sir Ian McKellen’s wellies.

If we asked your family / friends about you, what would they say?
Ok, so I had to ask my partner for input here as I was stumped…apparently I am kind and generous to a fault, a brilliant mother, passionate about the environment and I hate washing up. He thinks my mantra is ‘life is too short to eat a bad meal’, which is definitely something I say a lot. He’s also spot on about the washing up.

What’s the best piece of advice you’ve been given?
“Everything is a phase.” This helped me through the tougher stages of early parenting, but helps me in daily life, too. It allows me to concede that nothing is forever, and if something good comes to an end then it’s easier make peace with that and be thankful you got to experience it in the first place. Equally, if things are hard, you know they won’t always be that way.

Describe your ideal Sunday – how would you be spending it?
This is an easy one. There’s no better Sunday than one that involves a lie-in, a relaxed breakfast making pancakes with Will and my partner, perhaps a walk in the sunshine or some gardening before a delicious dinner. My life centres around food!

What Rudolf Steiner quote / principle resonates with you?
“For every step you take in the pursuit of higher knowledge, take three steps in the perfection of your own character.”

What one goal do you want to achieve in your job this year?
Right now, it has to be raising Wynstones’ profile and spreading the word that we’re reopening. I truly believe the education on offer will be second to none, and parents deserve to know there’s a place for their child that will treat them as an individual with the keys to their own learning.